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Posts tagged with Bayern Munich

Bayern Munich tricks fans into 'liking' the club on Facebook

Bayern Munich’s marketing team scored an own-goal by tricking fans into ‘liking’ them on Facebook with the promise of a “spectacular new signing.”

However, instead of unveiling a “new offensive player”, the club admitted it had duped its fans and was instead launching a new app.

Bayern had said on its website that a new striker would be unveiled on Facebook at 2pm on Thursday – to view the proceedings fans had to log on and ‘like’ the club’s official page.