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Posts tagged with Chick Fil A

Specialty chains rank in fast-food online top 10 thanks to social media

ChipotleSpecialty fast-food chains like Chipotle and Chick-fil-a are extremely good at engaging consumers online. These smaller brands have become so adept, they’re emerging as real competitors to mega-brands like McDonald’s and Starbucks in terms of digital exposure.

Stats from media measurement firm General Sentiment show just how valuable that digital exposure actually is.

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