Posts tagged with Citysearch

The Big Six: mandatory sites for local bricks-and-mortar businesses

local shopkeeperIf you're a local merchant with  a bricks-and-mortar presence, it's time to kiss the yellow pages goodbye. There's no longer any excuse for not having a web presence or for ignoring digital marketing.  Eighty-two percent of people use search engines to find information about local businesses - more than any other media. Even if you don't have a website (you should, but that's another story), there are six sites no local business can afford to ignore.

Not only is getting listed dead simple, it's a great leveler. If you own a pizza place, you can compete head-to-head with national chains like Dominos. Hardware? Go up against Home Depot and Lowes. You get the idea.

Claiming your business and getting listed and  on all five of the Big Six should only take an hour or so (though most require you wait for a postcard or phone call o verify that you are who you say you are). Once you've enlisted, and taken advantage of some of the special features these sites offer (mostly for free), you'll reap many advantages. You'll have a presence in organic search results, not only on the web, but also on mobile platforms.

You can offer special deals and inducements to lure new business, you can encourage positive reviews and, to a degree, manage your online reputation. You can precisely map your location and help people to find it, and broadcast your hours of operation. And you'll have access to analytics that can inform you of the keywords used to find your business, the time of day people search for you and other data that can help improve your online presence, offers and advertising and promotional campaigns.

With a near-zero investment of time and money, there's absolutely no excuse to not get started with The Big Six.

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CitySearch is creating a directory of local business tweets

With all of the landgrabbing going on in local marketing right now, Citysearch is trying its best to retain relevance in the space. The latest in its bid to help local business (and its bottom line) is a directory of local business tweets that will help position CitySearch as the go-to for real-time business information.

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Citysearch debuts CityGrid, a local advertising network

It may be awhile since you've thought about CitySearch, but the local listings site is not ready to roll over and let Google or Yelp corner the local ad market. Today CitySearch announced the launch of CityGrid, a bid to turn the company's voluminous local listings into the largest content and advertising network for local.

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When price matters more than features.

Zagat.comJust finished filling out a survey from the redoubtable Zagat.com.

No, it wasn't rating restaurants (and making that uneasy call as to whether or not that undiscovered gem should be revealed to the masses). Rather it was a survey based on what features and price points I, as a subscriber, would most prefer to see in the future.

They've got this all wrong.

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Barry Diller: The Internet's free phase is coming to an end

Information may want to be free, but InterActiveCorp's chairman thinks we're all going to be paying for it soon. Speaking at the second annual Advertising 2.0 conference in New York Wednesday, Barry Diller was emphatic that the free period of the Internet is coming to a close:

"People will pay for content. They always have."

The digital media chief disparages the idea that consumers expect free content online, calling it "an accident of a historical moment that will be corrected."

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Q&A: Yelp London Community Manager Laura Nestler

Local online reviews site Yelp has come a long way in the United States, where it now competes head-on with IAC/InterActiveCorp's Citysearch. Yelp launched in the UK earlier this year and recently rolled out functionality that gives business owners the opportunity to respond to reviewers.

I spoke with Laura Nestler, Yelp's London Community Manager, to find out more about Yelp's efforts in the UK, how Yelp can be used by businesses and where Yelp is headed.

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