{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Commercial

Spotify ads: which is right for your brand?

The global music streaming giant Spotify made £370m in revenue for 2012 with increases in both users and advertisers.

Spotify has a selection of ten main advert formats. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.

These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.

This post details the five most commonly selected advert formats, with my own quick survey (via SurveyMonkey) of 100 people providing opinion as to which works best.

Take a look and which your brand could be using.

1 comment

Music and marketing: five tips for being heard in a noisy space

The other day I eavesdropped as a pretty girl faced the teenage boy seated across from her and sang, “Tonight / We are young / So let’s set the world on fire”.

Frustrated by his blank stare, she said, “Don’t you know the song? It’s from that Chevy commercial”. 

If that example doesn’t convince you of the power of music and marketing, nothing will.

2 comments