Posts tagged with Communication

cuddling devices

Smartphones, tablets or TV: How do we consume media in 2014?

How do we consume media in 2014? And what media? And on which devices?

Ofcom released The Communications Market Report in August 2014 and it's chock full of interesting data and charts on the UK market.

I've previously looked at mobile and tablet usage. Now I'm turning by attention to the broader topic of media uptake, in its various forms.

For more statistical goodness, download our Internet Statistics Compendium...

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How to help your digital marketing strategy to succeed

Earlier this year I wrote about how to start formulating a digital marketing strategy.

Getting the strategy right is of course paramount. But even when the strategy is right, if it’s not understood, supported, and turned into action then it’s barely more than an academic exercise.

Ella Fitzgerald was on the money when she sang "tain’t what you do, it’s the way that you do it… that’s what gets results".

Here are some actions to take when creating your digital marketing strategy that will also help to build the foundation for its success.

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Six ways to make your nightmare client less nightmarish

Can you turn a grumpy developer into a happy developer? In many cases, the answer is 'Absolutely!', but when it comes to client-service provider relationships, service providers often have legitimate complaints about their clients.

So can service providers turn their nightmare clients into dream clients? In many case, the answer is the same: absolutely!

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Screenr set up to capture video within Google Analytics

Five videos of five actions clients can take with Google Analytics

There is a lot to communicate in modern marketing and our methods haven't kept up with the times. I often find myself giving trying to solve problems by phone and email; methods which turn out to be unnecessarily time consuming and open to miscommunication 

I want to show a different way to communicate analytics actions to a client. I use a tool called Screenr. It is a simple desktop video capture service, like a Flip camera for your desktop.

Using Screenr I find I can very quickly communicate and educate around specific topics. It is perfect for clearly showing clients how to take control of analytics.

I have put together five videos of five actions clients often need to do with their own analytics, to show you how powerful a quick video communication tool can be and provide inspiration for making your own.

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Three easy to avoid affiliate email mistakes

I'm an affiliate. I've been one for years. I get really frustrated when I get emails from merchants, or worse; their affiliate agency, that are useless. It happens too often and all these mistakes are so easy to avoid.

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Does social media kill communication skills?

I can understand why fear pervades the social space. Some psychologists have argued that social networking will contribute to the death of emotional intelligence. I don’t share this paranoia. Email didn't kill the conversation, so why should social networking?

In my opinion, the medium through which you communicate does not destroy your inter-personal skills, it merely reflects and amplifies them. Here's my take on why social media can have a positive effect on our communication skills.

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