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Posts tagged with Coutts

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The amazing world of marketing at Coutts

Coutts is a fascinating organisation. 325 years old, sometimes secretive, often philanthropic.

Coutts' head of products, services and marketing, Ian Ewart, spoke at the Festival of Marketing 2014. He gave the lowdown on exactly how such a venerable institution goes about remaining relevant and delighting demanding customers.

Take a peek into the world of those with at least £1m of investable lolly.

6 comments

Q&A: Phil Allen of Coutts on banking and social media

Coutts is the wealth division of RBS Group. The bank, which is 300 years old, offers banking, investment and wealth management services. 

Since 2009, it has been active on various social media channels. 

I've been talking to head of digital Phil Allen about the bank's social media strategy, the unique challenges for financial brands, and how he measures the results of social engagement. 

1 comment