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Posts tagged with Data Caps

The impact of data caps on the app economy

iPhone users in the United States have an interesting relationship with their phones: by in large, most of them love their iPhones (and apps) but they don't particularly care for their carrier - AT&T.

AT&T didn't gain any love recently when it announced that it was revamping its iPhone pricing scheme and adding data caps, while 02 has announced the end of unlimited data in the UK. The new deal: lower costs for most users, but no more all-you-can-eat buffet. The goal: attract a new legion of mainstream iPhone customers but limit the profligate, network-harming usage seen with a very small number of customers.