Posts tagged with Decisions

Why online projects fail

Problems rarely kill projects. What kills them is failure to recognise and address problems.

A colleague said recently that online projects fail for three main reasons – poor governance, weak communication or problematic technology, and in roughly equal proportions.

I’m not sure I agree about the proportions, but the categories feel useful.

For a start, each has its own distinctive failure modes.

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Seven common web governance mistakes and how to avoid them

Marketers and communicators are creating more content than ever before and publishing to a greater diversity of platforms and digital channels, and the errors are starting to pile up.

The business value of today’s digital communications is being undermined by out-dated, erroneous, broken and incompatible content. This is damaging the customer experience, causing sinking rankings in web search, and putting revenues at risk. 

So how do you avoid these costly website governance pitfalls? Companies need to address their approach to governance in order to embrace today’s challenging multichannel environments while dealing with quality issues effectively.

Below we take a look at the seven most common web governance mistakes, and how you can successfully avoid them.

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Central or devolved governance?

Say the word “governance” and what springs to mind? 

For a lot of people, the first thing is “bureaucracy”. Some central body to define a thick manual full of policies. Endless reviews and compliance checks. Long-winded approval processes. 

The next thing they think about is finding ways to bypass all the controls so they can actually get some work done.

It doesn’t have to be that way...

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Why should I care about governance?

My favourite definition of governance comes from the Institute on Governance: governance is “the process whereby societies or organisations make important decisions, determine whom they involve and how they render account”.

Organisations that don’t address governance end up spending a lot of time on it. They discuss it over and over again for each decision as they argue about due process and decision rights and accountabilities. They end up with little energy for the decision itself. So they make bad decisions.

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