Posts tagged with Dnt

Thanks Microsoft! Do Not Track is effectively dead on arrival

Earlier this year, Microsoft created headlines when word broke that the Redmond software giant would enable Do Not Track (DNT) by default in the newest version of its browser, IE10. Although these claims were initially questioned, Microsoft clarified that, in an effort to "balance ease of use with choice and control," it would indeed enable DNT as part of its default settings during Windows 8 setup and IE upgrades.

That set the stage for battle and it didn't take long for the ad industry to respond to Microsoft's approach with harsh criticism.

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Microsoft's IE10 Do Not Track plans set the stage for industry battle

In June, Microsoft announced that it was putting its weight behind Do Not Track (DNT) efforts and would ship the next version of Internet Explorer with a DNT preference enabled.

A week later, the company's plans were called into question as it became clear that Microsoft's approach would run afoul of the current DNT specification draft, which states that a browser can't send a DNT preference "without a user's explicit consent."

So where does Microsoft stand now?

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