Posts tagged with Email Barriers

Poor quality data is the biggest barrier to effective email marketing: report

Poor quality data is the biggest barrier to effective email marketing, according to the new Econsultancy/Adestra Email Marketing Census 2013.

Half (50%) of respondents stated that the quality of their email database caused problems with their email campaigns, meaning that it has been the most common barrier for three years running.

A further 43% cited a lack of strategy as a key problem, followed by lack of time (41%) and poor segmentation (39%).

The Email Marketing Census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

More 1,300 respondents took part in the 2013 Census, which took the form of an online survey in January and February 2013.

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