Posts tagged with Email Lists

Seven annoying email unsubscribe processes

Email marketers and brands must be well aware of the existence of 'report spam' buttons on email clients, and the potential risks to sender reputation if recipients press them. 

Then there's the new Gmail unsubscribe feature.  Though this is likely to be less harmful than the spam button, could help Google distinguish between 'good and 'bad' senders.

Despite these features, and customers' frustration with what they consider to be spam, some unsubscribe processes are just too painful.

I've been clearing out my over-cluttered inbox, and unsubscribing from a few unwanted emails.

While the majority had a one or two click process, others seem to make it as hard as possible... 

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Does your company overestimate the value of an email address?

It may not be the new kid on the block, but email is, for many companies, one of the most effective and profitable digital marketing channels.

It's not hard to understand why: an email address, like a physical address or phone number, gives companies a means to connect with a known individual across time and space, making it a compelling medium for relationship-building.

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Four common email marketing mistakes that lead to unsubscribes

Growing a high-quality mailing list can be a costly, time-consuming effort, but it's an effort countless companies make for a simple reason: email marketing can be one of the most effective ways to grow a business.

But building a mailing list is only half the battle. The other half: keeping subscribers happy.

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Email marketing boosts sales across channels: report

When retailers send out emails to their mailing lists, they might hope to see a jump in online sales. But according to a study conducted by Lightspeed Research on behalf of email marketer e-Dialog, they should also be looking for a jump offline.

That's because the study found that nearly 60% of consumers who receive a marketing email are more likely to make an in-store purchase. The even better news: only a small number of consumers indicated that they'd be less likely to make an in-store purchase because of a marketing email.

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