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Posts tagged with Facebook


All the digital news stories you missed this week

If, like me, you were lucky enough to be at the best event in the marketing and advertising industry this week, you may have hazy memories of the week's news.

Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.


All the digital news stories you missed this week

The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.

Here are the best bits you should catch up on...


All the digital news stories you missed this week

Plenty to mull over in digital this week, from the politics of broadband to the ethics of AI, by way of doing rude things with a chicken sandwich.

You couldn't make it up.

Here are all the digital stories you may have missed this week.


Will Facebook’s artificial image creation solve our stock photo woes?

One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns.

The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message. 


Social media metrics: Outputs, outtakes, & outcomes

Professional social media is hard work.  

Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.

The lack of universally accepted performance metrics, however, makes this difficult to do.


The week's news in digital (in five minutes)

You may all be thinking about going on your hollibobs, but there's never a dull week in digital.

This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.


Publishers turn to video to offset organic reach drop on Facebook

Earlier this year, Facebook announced News Feed updates to incorporate qualitative user feedback and prioritize content from friends and family.

And last week, the world's largest social network announced another News Feed update aimed at reducing clickbait.


Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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All the week's digital news (in five minutes)

This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.

From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.


Snapchat’s user base is getting older: How should marketers respond?

Snapchat is one of the most popular messaging apps for teens, and its rise could even be partially responsible for a decline in how much users are sharing on Facebook and Instagram.

But Snapchat is itself changing.


What marketers need to know about Facebook's latest News Feed update

Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company's "trending" section.

While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders.

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How to integrate search & social: It's all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.

Marty Weintraub, founder of Aimclear, spoke at this year's SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.