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One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns.
The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message.
Professional social media is hard work.
Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.
The lack of universally accepted performance metrics, however, makes this difficult to do.
You may all be thinking about going on your hollibobs, but there's never a dull week in digital.
This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.
And last week, the world's largest social network announced another News Feed update aimed at reducing clickbait.
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.
From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.
But Snapchat is itself changing.
Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company's "trending" section.
While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders.
The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.
With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.
Here it is, your roundup of the week's digital news.
All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.
Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?
According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.
In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel?
An investigation by Justin Seitz, creator of investigation tool Hunchly, raises questions about just how hard Facebook is working to weed out bad ads.