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Posts tagged with Giveasyoulive

Tapping into the desire to support good causes: a growing affiliate marketing model

As someone who believes we all have a responsibility to contribute to society (not just in our home country but also to important global issues), I’m receptive to initiatives that marry consumerism with philanthropy.

When the industry I work in contributes to good causes, it puts a smile on my face.

That’s why I’m interested in how e-commerce facilitates socially responsible actions, such as enabling donations to Charities and not-for-profit organisations, without placing the burden on the individual to part with cash.

The latter is particularly important given the continued economic woes and financial pressures.

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