Posts tagged with Happiness

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How can we design experiences that increase customer happiness?

Improving customer experience is often a balance of science and art - design thinking combined with technology-led insight.

We use analytics to identify pain points in a customer journey and confirm or confound our instincts. 

What can often be missed is an empathetic view of design. Are we truly designing with the customer’s feelings in mind or are we improving an existing flawed model?

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