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Posts tagged with Image Seo

universal search results for rainbow

How to rank for images and video in universal search

You don’t have to go far to find digital marketers wringing their hands over the growing invasion of Google’s universal features into the SERPs.

And can you blame them? In the search results for the query "rainbow" (shown below), there is a single standard organic result above the fold.

5 comments

Should brands and retailers try to capitalize on images?

If you're a retail brand or online retailer, the popularity of services like Pinterest is a reminder of the prominence of images online. Each day, countless photos are uploaded and shared on the web, and many of them relate to products brands and retailers hope to sell.

Which raises an important question: how can they capitalize on this?

2 comments