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Posts tagged with In Application Advertising

Skype turns to ads before IPO

Skype may be one of the most important companies on the internet. Not only has it created a way for hundreds of millions of people around the world to communicate cheaply, it's found a way to make a mint doing so.

The company generated $400m in the first half of 2009, most of which came from its SkypeOut offering. But ahead of an IPO that it hopes will raise $1bn, the company is creating some ad inventory in its desktop client.

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