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Posts tagged with Internet Brands

Case study: how to lose customers and destroy your brand

Software licensing can be a tough business. But if you're able to build a great product and acquire customers, it can be a rewarding business. The founders of Jelsoft, the company behind the popular vBulletin message board software, know that first hand.

Having built arguably the best message board software out there, they sold Jelsoft to Internet Brands in 2007 for an undisclosed amount. And two years later, Internet Brands is facing a violent customer revolt over a new product and new licensing terms.