Posts tagged with Internet Tv

The five Cs of connected TV

Connected TV Smart PackWhen two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides.

While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage.

To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of.  

These are what we call the five Cs of connected TV...

IPTV comes of age

Market watchers have been touting the convergence of internet and TV services for many years, but it seems that the technology is finally getting the push that it needs.

And there are no surprises for guessing which company is at the heart of it.