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Posts tagged with I Os 6

Apple's iOS 6 update means 86% of Google referral traffic is encrypted

When Apple first launched IOS 6 all the talk was about the usability problems with the news maps.

However the new mobile operating system brought with it a bigger issue for website owners, as publishers no longer receive Google referral data from IOS 6 users.

As pointed out by Search Engine Land, the problem is caused by Apple’s decision to route Google searches made through the Safari search box to an encrypted version of Google search.

It means a big proportion of Safari organic search traffic is now being misread as being 'direct' traffic, so publishers don’t know how IOS 6 users found their websites through organic Google search.


Will Passbook be Apple's key to cracking mobile commerce?

Apple's iPhone may be the smartphone, and the latest iteration of it, the iPhone 5, which was unveiled Wednesday, looks set to sell like hotcakes, even if some are disappointed that Apple hasn't done more.

But while Apple may not have made any bold strides this week with the iPhone 5 itself, one new application in iOS 6, Passbook, could represent an important step for Apple as it looks to taking its dominance in the smartphone arena and extending it to other mobile opportunities, such as commerce and advertising.