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You’re more likely to survive a plane crash than click a banner ad.
That’s my favourite stat of 2013, thanks to Solve Media.
Faith in traditional digital display advertising is fast decreasing, with many experts believing that banner ads just don’t work. 60% of consumers do not remember the last display ad they saw, according to Online Media Daily.
Display ads don’t work because we’ve become used to ignoring them. They used to be an annoyance; a creatively barren distraction, but now we’ve trained ourselves, almost subconsciously, to glance down a webpage and not even notice them.
Mobile banner ads are far more insidious and harder to ignore. According to GoldSpot Media, up to 50% of clicks on mobile ads are accidental.
So what’s the alternative?
I wrote an introduction to the world of native advertising last November in which I discuss the various merits or otherwise of this content driven approach to advertising.
Here I’ll be presenting examples of this much argued-over marketing trend, and trying to ascertain whether there is any good or bad practice to be gleaned from the more popular native ads hosted on publisher’s sites.
ITV recently underwent a corporate rebrand that included a new logo and colour scheme, as well as a new responsive design website.
The broadcaster’s decision to turn to responsive design follows similar transitions by a number of other content sites in the past 12 months as they attempt to cater for a growing mobile audience.
We’ve previously highlighted 10 great examples of ecommerce sites that use responsive design, as well as looking at the problems with mobile ads and how they can be overcome.
And in light of ITV’s new site, here are 12 examples of publishers that have embraced responsive design...
Without a doubt, the most significant media disruptor in recent history has been the internet, and it’s reasonable to consider the last 10 to 15 years the “internet era.” If the long history of disruptions has taught us anything it is that we need to ask, what era will be next?
Even if we can’t predict the future, we need only look around us in digital media and technology to guess and stay informed of what’s down the road. As we have seen how quickly prominent companies have fallen, foresight is sure to pay dividends for marketers, publishers, and generally everyone who interacts with the world around them.
It’s a time for bold statements. It’s a time for stretching the imagination to glimpse at our future “beyond the internet.”
The next big (read: nine-figure) consumer internet acquisition may involve an unexpected buyer - CNN.
According to Reuters' Felix Salmon, the Time Warner-owned cable news network could announce as early as Tuesday that it is acquiring Mashable, one of the most popular tech/social media blogs for a figure that could be north of $200m.
Yesterday at the Brite conference, one of the breakout sessions explored how we can navigate a world where everyone is a media company.
Matthew Quint, Associate Director of Columbia Business School, brought together four very different speakers to discuss the opportunities and fears of this future of content and curation.
Pete Cashmore is CEO and founder of Mashable.com, which has firmly established itself as one of the world's biggest tech blogs.
We caught up with Pete to find out more about the progress of his publishing and events business, as well as his thoughts on social media in general.
Keeping an eye on mentions of your brand / company on Twitter is important, and pretty easy to do, with the range of Twitter search tools available, but one measure of your success on the site is the number of retweets you are getting.
I've just come across a useful tool (though it has been around for a few months) that allows you to see how many retweets you are getting on Twitter, as well as tracking the most popular Twitter users.
Developed by Mike Sheetal of UltraSuperNew, Retweetist tracks and ranks Retweets; I've been trying it out...
The Guardian’s Bobbie Johnson has penned a savage missive lambasting Mashable for overhyping the ‘social media bubble’.
Turns out that Bobbie is sick of hearing about ‘social media’, and I can understand why. It is a catch-all term that is losing a lot of meaning. And it's a term that many people are using with increasing frequency, as highlighted by Google Trends: