Posts tagged with Mobile Programmatic

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Mobile programmatic: The basics that CMOs need to know

Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile.

For marketing leaders new to programmatic and the implications of mobile, here's a primer.

All the information comes from The CMO's Guide to Programmatic, our new report, in association with Audience Science.

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Mobile programmatic is now an established digital channel: Stats

As Econsultancy founder Ashley Friedlein observed in a post about digital marketing trends for 2016, "mobile is eating the world."

Coupled with the fact that programmatic has been nibbling away at digital advertising, it shouldn't come as a surprise that mobile programmatic is thriving.

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