Here are some of the finest Instagram videos from January 2014, or Instavids as nobody in their right mind calls them.
I’ve been doing a monthly round-up of the best branded Vines for some time now (here’s the latest edition: best branded Vines of January 2014) and I thought that in the interest of balance, I’d do the same for Instagram’s eight month old social video tool.
I’ve explained the difference between the platforms in Instagram’s 15 second video vs Vine’s six seconds and at the time of writing that article, October 2013, brands absolutely dominated Instagram’s video service with 40% of the 1,000 most shared Instagram videos being from brands.
In 8th Bridge’s latest Social Commerce report it’s revealed that, out of 872 brands surveyed, 69% of brands have adopted Instagram since its launch in 2010.
A few months I signed up to newsletters from a number of different fashion retailers in order to evaluate their welcome emails.
This means I now have an inbox full of marketing messages, which feature a surprisingly high proportion of deals and special offers.
What’s even more surprising is the lack of mobile optimisation among these brands.
The full list includes some of the world’s top online retailers, such as Macy’s, H&M, ASOS, Boohoo, Rue La La, House of Fraser, Schuh, Nordstrom, Mr Porter, American Apparel, Reiss and Office.
Yet of all of these, only four brands had any success in rendering emails properly on my Android phone.
Online clothing retailer Mr Porter has launched a new iPad app, The Tux, that acts as guide for men preparing for a formal party.
It’s packed full of video content and hi-res imagery that gives the user advice on how to pick the right tuxedo and accessories, as well as educating them on the correct way to behave on formal occasions.
The focus on entertainment mirrors the functionality of an iPad app that Net-A-Porter launched in August, and highlights that fact that the brand view tablets as a valuable tool for growing the brand as well as driving sales.
But while the Net-A-Porter app focused on women’s fashion in general, Mr Porter’s solely deals with content around tuxedos.