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Posts tagged with Mr. Youth

Facebook's biggest challenge: retaining teens?

The world's biggest social network, Facebook, has an enviable position: it is ubiquitous with teenagers, a demographic group that is often elusive and fickle, but that at the same time is generally seen by marketers as one of the most important demographic groups out there.

In many cases, that is one of the reasons that marketers continue to pour more and more money into their Facebook marketing efforts despite the fact that many of them can't precisely quantify what they're getting in return.