Posts tagged with Multilingual Seo

Russian doll, are links dead for Yandex?

Are links dead for Yandex?

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia.

However, back in December 2013, Yandex’s head of web search Alexander Sadovsky announced a shake-up in its algorithm, confirming that Yandex will no longer use back links as a ranking factor for commercial search queries.

This led to a lot of speculation. How is Yandex going to deal with such a major change? What are the repercussions? Which verticals will be more seriously affected by this change?

With this in mind, this article aims to shed some insight on how the update has affected SERPs and how Russian website owners should really deal with it.

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International SEO: 22 tools and one infographic to help improve your strategy

International SEO is a complex challenge for digital marketers due to the intricacies of local languages and customs.

Unfortunately it's not enough to assume that UK companies can expand into Latin America simply by translating their content into Spanish and Portuguese.

Luckily there are some free online tools available to make the task slightly simpler and automate some parts of the process.

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Russia: a land of ecommerce opportunities

The UK is home to some of the best ecommerce businesses in the world and the nation's online sales rank fourth globally

More and more British online retailers are using their ecommerce expertise to expand into international markets. France and Germany are two of the most popular expansion destinations. One nation that has often been overlooked though is Russia.

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Adapting SEO for the BRIC markets

It is expected that by 2015, the total number of internet users in BRIC countries, plus Indonesia (making them the BRICI markets) will total 1.2bn, more than double the current online population of these regions.

This, combined with other technological advancements and financial growth, means that now could be the time to start considering extending e-commerce practice in these markets.

In terms of SEO, this means beginning to think of strategies for search engines other than Google. In most of the BRIC markets there are many search engines other than Google which hold the leading market share, or there are at least strong competitors for the search giant.

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How can UK businesses improve their SEO in Russia?

Russia’s government last month announced possible plans to launch a national search engine, their aim being to have tighter control over filtration, and to ensure the ‘safe access of information’.

The venture would set them back around $100m (around £65m), and it would be a long and lengthy process to overtake the market leader Yandex, who currently holds 62.8% of the market share in Russia.

Despite the plans being questionable, the announcement does bring to attention certain aspects of the Russian search market.

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The online world is more multilingual than ever

The experts, it turns out, were right. The internet continues to spread across the world with incredible fervour. Nowadays, internet access can be found in even the most remote corners of the world.

Deep in the Philippines lies the tropical island of Boracay, which until only recently relied on a single power generator for the entire island. Today however, high speed wireless internet can be accessed from just about any bar, restaurant, hotel or café on the island.

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International SEO and localisation is the key to surviving the recession

This year promises to be a rollercoaster ride like no other. For anyone with an internet businesses, two major factors are about to have a major effect on their daily dealings.

One is monetary, one is regulatory. Both are equally important, and businesses should take time to understand them. Both will speed up the multilingual shift we are seeing in business – that is, the end of English as the language of business, and the beginning of a much more localised, cultural approach to customer relations.

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