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Posts tagged with Neuroscience

Neuromarketing is dead. Long live neuromarketing

neuromarketing brain

Somewhere around 2009, neuromarketing arrived in the public conscious with a tidal wave of enthusiasm.

However, three years down the line, the waters have receded and people are gradually coming round to the realisation that neuromarketing is never going to deliver on its sensational promises of mind reading and unearthing the buy button.

Neuromarketing 1.0 failed because it promised too much...