Posts tagged with Offline Conversions

Ask the experts: How to track the offline impact of programmatic spend?

Our 'ask the experts' series has moved on to the subject of programmatic advertising.

With still so much debate in the adtech industry, what better time to grasp the nettle and learn more about it.

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How to identify retail customers in store

Identifying customers in store can help tie together sales information and enable a deeper more meaningful relationship with the customer.

But how do we do it well?

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Facebook's Offline Conversions API is a big deal for merchants

For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging.

This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.

But savvy merchants will soon be able to change that thanks to Facebook's Offline Conversions API.

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