Posts tagged with Online Checkout

What do Sainsbury's, Tesco, Asda and Ocado have in common? Poor online checkouts

Ecommerce accounts for around 5% of all grocery shopping in the UK and is set to be worth around £7.5bn this year.

That figure is predicted to grow to just over £11bn by 2016, so it’s certainly a market that’s worthy of attention.

I only recently made my first online grocery order and wasn’t particularly enamoured with the user experience, so thought I’d trial the checkouts of the three big supermarkets – Sainsbury’s, Tesco and Asda – plus online-only retailer Ocado.

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