{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Postcodes

Is postcode entry costing you conversions?

Belron's online customer experience manager Craig Sullivan gave a great presentation at last week's Online Marketing Masterclasses event, and one of the many nuggets contained within was that strict postcode validation was causing 2.5% of customers to abandon.

The problem that Craig discovered was that customers were entering the letter 'O' when a zero was required, triggering an error message. Since they may have been unaware of their mistake, this frustration was causing customers to abandon.