Posts tagged with Ranking Signals

The Emanuel Update: Google's algorithm as copyright enforcer

At a conference earlier this year, Hollywood big wig Ari Emanuel suggested that Google could do more to thwart digital piracy by helping to ensure that pirated content doesn't find its way into the world's largest and most popular search engine.

At the time, a Google executive called Emanuel's suggestion "very misinformed" and noted that identifying who owns content is not always an easy task.

But apparently behind the scenes, Google was far more amenable to the concept than it indicated publicly. In a post on Google's Inside Search blog on Friday, Google SVP Amit Singhal announced that the company has launched a new update that may ensure Google's top executives get invites to all of Hollywood's red carpet events.

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Google adds user feedback signal to algorithm

In the past several months, Google has undertaken a major effort to improve the quality of its index.

From cracking down on high-profile retailers using black hat and grey hat SEO techniques to algorithm updates designed to weed out low-quality content farms, there can be little doubt that Google is serious about changing perceptions about its dedication to quality SERPs.

And Google's effort continues. Yesterday, the search giant announced that it rolled out its "high-quality sites algorithm" globally to all English-speaking users. It also announced that it's incorporating feedback provided by users into its algorithm.

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Google reconsiders keyword domains

2011 has been a busy year for Google. Faced with increasing criticism about the quality of its search results and the tactics publishers use in attempts to influence them, the world's most prominent and widely-used search engine has taken aggressive steps to crack down on paid links and content farms.

But Google's tweaks may go well beyond moves to reign in black and gray hat SEO tactics. In fact, it may be looking at core components of its algorithm altogether.

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