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Posts tagged with Search Engines

Qihoo 360 so.com search engine

A marketer’s guide to Chinese search engines

In July the China Internet Information Network Center (CNNIC) published its bi-annual report into the state of the internet in China (report in Chinese).

The report is a good guide into the browsing behaviour of netizens, the common phrase used to describe Chinese internet users.

The report is based on surveys sampling 30,000 Chinese residents older than six, from all of China’s administrative regions.

In this article, I’m going to examine the implications of the report and use the findings to help guide B2B marketers to understand the search engine market in China.

Schema Markup

Why you need to Schema now, not later

Last week I came across a great thought-provoking article by Carrie Hill on Search Engine Land outlining a few underutilised ways of implementing schema.

Much of the article was technical common sense until I read the words: Schema Now, Not Later.

Anyone that has read my previous posts on Econsultancy (especially those on the Knowledge Graph) will know of my love of all things structured, which is why it was such a joy to hear others lauding the virtues of schema.org mark-up.

Organisation Schema.org Markup

Why your brand needs 'organisation markup'

Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.

This had previously been available to brands on Google+ but its availability has been extended following a shift in behaviour by the search engines to try and display this information in a completely new way.

1 comment
Google Knowledge Graph

Google’s Knowledge Graph: one step closer to the semantic web?

Google was rather busy last year with algorithm updates and product launches, but that didn’t stop it from taking strides towards the “internet of things” and a more semantic web.

As I wrote in my recent search engine analysis 2012 saw Google announce to the UK one of a number of aggressive product announcements that may well prove to become the most game-changing (in the long run) in terms of the web.

Enter the Knowledge Graph, a database of over 570m of the most searched-for people, places and things (entities), including around 18bn cross-references. A truly impressive demonstration of what a semantic search engine with structured data can bring to the everyday user.


More than 75% of searches result in click-throughs

More than 75% of searches in July resulted in clicks through to websites, underlining just how adept search engines are at delivering relevant content.  

Stats from Experian Hitwise show that Bing and Yahoo had the highest proportion of ‘successful searches’, meaning searches that resulted in a click-through, with 84% and 86% respectively.

Ask and Google both achieved a success rate of 76%, however it should be noted that it is increasingly common for Google to give users the answer to a query without them having to click on something.

As part of its new Knowledge Graph that was rolled out in May, Google now shows information relevant to search queries in a column to the right of the search results.


Search engines driving less traffic to Facebook Pages: report

Some advertisers may be questioning their investments in paid Facebook ads, but even the brands most unhappy with Facebook's paid advertising offerings are, by and large, continuing to spend big bucks on their Facebook Pages.

Those Facebook Pages may not technically be owned media, but Facebook Pages are free, and brands have more control over them than anything else on Facebook, so they're often treated like owned media.


How to view regional search traffic in Google Analytics

As a web analyst, I have been playing around with Google Analytics for many years now and have increasingly enjoyed watching and waiting for new features that a)add better ability to gain insight about a web business and b) make my life easier!

Features such as custom variables and event tracking have been an absolute gift in terms of being able to understand who visits my clients’ websites, which features are interacted with and what value this delivers my clients.

Frustratingly of course, there are areas where things could just be a little bit better and that’s where (in all honesty) we get to have some fun by re-working the way Google Analytics delivers data by creating hacks and being creative with filters.


How JC Penney recovered from a Google penalty

Just three months after it was downgraded as a penalty for alleged 'black hat' link-building techniques, US department store J.C. Penney has recovered its organic search visibility on Google. 

How the retailer achieved this provides a good example of how Google penalties work.


Six key tactics for alternative search engine marketing

search-engine-logosWhether you’re a copywriter, marketer or fully fledged SEO ninja, the chances are that your optimisation will be primarily focused on the larger search engines.

More people use Google and Bing, so they’ll be your primary sources of revenueHowever, there comes a time in every campaign's life when results level off. At times like this it’s worth taking time to consider other search engines.

There’s is no shortage of them available, and while they don’t have quite the same audience share, they can still provide you with a healthy traffic boost.


Five common SEO mistakes made by e-commerce sites

Parts of the search engine optimisation work e-commerce sites undertake require a certain level of technical understanding which is where SEO consultants can shine. Other parts need some common sense and an eye for detail.

Here are five SEO mistakes e-commerce sites make, so that you don't have to make them...


Four tips for analysing SEO Google Analytics style

Having spent time improving your SEO, building natural links and optimising on site elements then I bet you cannot wait to see the results. If you're anything like most people (including yours truly), you'd look at traffic to your site as an indication of how well you've done. Although the end result is higher numbers of visitors to your site due to better ranking, it might be while before your ranking will improve.

On the other hand by using Google Analytics it's easier to see short term improvement in your SEO by extracting hidden data gems so it's really a question of knowing where to look. Here are four tips...


Wolfram Alpha - what does the search community think?

Yesterday's release of "computational knowledge engine" Wolfram Alpha generated a lot of debate, with some folks falling over themselves to praise it, while others poured cold water on it.

Wolfram Alpha launches

To try to cut to the chase I thought I'd ask a few of the UK's search industry ninjas to comment. So is it a Google killer, or just Cuil MKII? Here's what they had to say...