Posts tagged with Search Visibility

Retail sites dominate list of most visible sites in paid search

Retail websites account for more than half of the top 20 most visible advertisers in Google paid search, according to a new report from Searchmetrics.

Question answering site Ask.com actually takes top spot for paid search, with Amazon and Zappos taking second and third respectively.

The findings come from a study into the top 20 most visible sites in paid search on Google.com and a similar list for the top performers in organic search.

To find out more about paid search, check out our new Paid Search Marketing (PPC) Best Practice Guide.

It includes best practice around mobile paid search, integrating paid search with other channels (including offline), and takes into account Google's new Enhanced Campaigns function.

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Comparison sites dominate paid and organic search for financial services

Price comparison sites are renowned for having some of the most high profile, and downright irritating, marketing campaigns.

And a new report from Epiphany shows that this visibility is mirrored online, where comparison sites are outperforming high street banks in SEO.

It’s a trend we’ve seen before with data which showed that Money Supermarket outperforms banks for key financial search terms, while a separate report found that CompareTheMarket is top performing financial brand on social media.

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Man Utd are top for search visibility, but Chelsea are champs for social

Manchester City may have risen to the upper echelons of the Premier League in the past few seasons, but the team’s success on the pitch hasn’t made an impact where it really matters, in Google's rankings.

In fact a new study that analysed the search visibility of the 20 Premier League clubs found that Man City lie in sixth place, while unsurprisingly Man Utd top the table.

Searchmetrics used its SEO Visibility tool to measure how prominently and frequently each teams’ website appeared in Google UK search results.

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Google's visibility for car insurance searches improves overnight

Google's search visibility for car insurance comparison has leapt from 0% to 75% in the space of two days since it launched its own rival to the likes of Confused.com. 

According to stats from Greenlight, Google’s car insurance comparison service is now visible for at least 500,000 relevant UK searches per month from this point onwards.

This will obviously have competitors in what is a fiercely competitive market worried... 

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Google's Freshness Update: what's the effect on websites?

Google has revealed that its latest algorithm update, the Freshness Update, will impact around 35% of searches.  But which sites are affected and how?

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