{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Snapchat

wimbledon stream on twitter

All the week's digital news (in five minutes)

This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.

From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.

0 comments

Snapchat’s user base is getting older: How should marketers respond?

Snapchat is one of the most popular messaging apps for teens, and its rise could even be partially responsible for a decline in how much users are sharing on Facebook and Instagram.

But Snapchat is itself changing.

0 comments

Everything marketers need to know about Snapchat's new ad announcements

While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app's rise as a marketing platform for brands looking to connect with young consumers.

Here's what marketers need to know about the announcements.

0 comments

Emojis gone wild: Twitter unveils emoji targeting

Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.

But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.

1 comment
facebook local ads

The week in digital (in five minutes)

Here it is, your roundup of the week's digital news.

All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.

0 comments

Does app data suggest we are nearing peak social?

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?

According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.

1 comment

How the Democratic presidential candidates are using social media

The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.

Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.

0 comments

The Facebook 'context collapse': how decline in personal sharing might affect brands

Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.

Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."

1 comment

Do you need to be on that new social media platform?

Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. 

Now, however, it seems there’s a new social media platform to get excited about every month.

The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value. 

1 comment

Is Twitter getting too noisy for high-profile users?

Celebrities and athletes often turn to Twitter to interact with their fans, but for one of the National Basketball Association's biggest stars the popular platform became too noisy.

As his following grew into the millions, Stephen Curry of the Golden State Warriors started using Twitter less and less, something his former university roommate, Bryant Barr, noticed.

1 comment

10 delicious digital marketing campaigns from McDonald's

However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products. 

McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results. 

0 comments

The rise of dark social: Everything you need to know

You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords. 

While potentially irksome to social media managers, dark social is somewhat less sinister than the above. 

It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. 

4 comments