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Consumers increasingly desire experiences over things, but companies that sell physical products aren't out of luck. In fact, many are capitalizing on consumers' taste for experiences to make their products more appealing and bolster their brands.
Take, for example, Leica, the German manufacturer of high-end cameras. It's getting into the travel business to engage photography enthusiasts.
On Thursday, Snapchat filed with the US Securities and Exchange Commission (SEC) to go public.
The move, which has been anticipated for some time, paves the way for the biggest initial public offering (IPO) since Facebook made its debut on the NASDAQ exchange in May 2012.
Some funny and nostalgic news this week.
Here are the digital stories you might have missed, with added doll's house, peeing and Snapchat.
Brands have had great success using social media to start conversations with fans and followers.
However, with the advent of instant social apps, brands now need to find new ways to connect in the moment.
Digital news this week is as rich as French cuisine.
Acquisitions, hacking controversies, ecommerce records, Trump policies, product launches and more.
Here's what you missed...
Well, consigning the events of yesterday to near-forgotten history, John Lewis has this morning released its 2016 Christmas ad.
This year a Snapchat campaign will run alongside.
Below, I've included the ad, a recording of me through the lens, and John Lewis' email creative, for your delectation.
Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time?
That is certainly the ambition with the photo sharing app’s new product changes.
Snapchat evolves, Twitter sells (?), Facebook is rapped by the Germans.
As ever, there's been plenty of digital news this week. Here's your handy roundup.
Snapchat is getting into the hardware game.
On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.
A short but extremely sweet digital news roundup this week.
Big moves from Amazon, Deliveroo, Apple and Spotify, and lots of fun and innovation from Google, The Guardian and Snapchat.
Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.
Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.
Here's what you missed...
You may all be thinking about going on your hollibobs, but there's never a dull week in digital.
This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.