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Facebook's 2012 purchase of Instagram for $1 billion in cash and stock now looks like one of the best acquisitions in recent tech history.
In fact, the New York Times' Farhad Manjoo recently observed that "Instagram is becoming Facebook's next Facebook."
Snapchat's parent company, Snap, recently IPO'd with unprecedented media coverage in the West.
In Asia, however, coverage was much lighter as the app has not enjoyed the same cultural impact in the region as it has in the US and Europe. Does this mean that Asians are oblivious to a future trend - or has Snapchat missed its chance to win over the region's 1.8 billion internet users?
Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out.
Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program "exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content."
In 2016, almost half of Airbnb consumers were reported to be between the ages of 18 and 34. In contrast, only 28% of hotel guests who booked with Marriott online were millennials.
So, with younger generations embracing the sharing economy, Marriott has decided to do something about it by turning to every millennial’s sort-of-favourite app – Snapchat.
You can’t go anywhere on social media without seeing the Stories format being used.
If that statement was said a year ago, when it was exclusively being used by Snap in its flagship app, it would have been followed by statements proclaiming that the company has crossed the chasm and will undoubtedly be the third digital marketing megapower behind Facebook and Google.
Consumers increasingly desire experiences over things, but companies that sell physical products aren't out of luck. In fact, many are capitalizing on consumers' taste for experiences to make their products more appealing and bolster their brands.
Take, for example, Leica, the German manufacturer of high-end cameras. It's getting into the travel business to engage photography enthusiasts.
On Thursday, Snapchat filed with the US Securities and Exchange Commission (SEC) to go public.
The move, which has been anticipated for some time, paves the way for the biggest initial public offering (IPO) since Facebook made its debut on the NASDAQ exchange in May 2012.
Some funny and nostalgic news this week.
Here are the digital stories you might have missed, with added doll's house, peeing and Snapchat.
Brands have had great success using social media to start conversations with fans and followers.
However, with the advent of instant social apps, brands now need to find new ways to connect in the moment.
Digital news this week is as rich as French cuisine.
Acquisitions, hacking controversies, ecommerce records, Trump policies, product launches and more.
Here's what you missed...
Well, consigning the events of yesterday to near-forgotten history, John Lewis has this morning released its 2016 Christmas ad.
This year a Snapchat campaign will run alongside.
Below, I've included the ad, a recording of me through the lens, and John Lewis' email creative, for your delectation.
Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time?
That is certainly the ambition with the photo sharing app’s new product changes.