GoPro is the fifth biggest brand on YouTube according to The Touchstorm Video Index and as only 2% of the top 5,000 YouTube channels are from brands, this is a considerable achievement.
With 1.7m subscribers to GoPro's YouTube channel, how does this California-based digital camera manufacturer keep its audience entertained and engaged, on a social video platform notoriously difficult for brands to achieve success on?
If your answer is "because GoPro makes the kind of exhilarating, extreme sports videos that make you lose control of your bodily functions while sat at your desk” you’ll be half right.
Here I’ll be taking a look at GoPro’s YouTube strategy, using the best practice tips I laid out in my article from last year: YouTube strategy for brands.
Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social channels.
However, Pinterest is taking swift advantage of Facebook’s slowing growth by achieving a 50% quarter-over-quarter increase in RPV.
That’s not to say that Facebook didn’t end 2013 in a big way. In fact it broke multiple records as per usual.
These findings come from Adobe’s recently released social intelligence report for Q4 2013. The report reveals an otherwise massive end of year for Facebook with click-through-rate (CTR) up 365% year-over-year and 41% quarter-over-quarter.
This follows another recent report from Kenshoo revealing that Facebook ads drove a 60% increase in sales revenue in the same quarter.
However, as stated at the top of the page, things are certainly not all rosy for Facebook, with other social media networks asserting their positions and overtaking Facebook in key areas.
Let’s take a closer look at the report.
We recently published a post praising Manchester City's smart use of email, and we've followed this up by talking to the team behind the club's digital marketing strategy.
The team tweets as @mcfcgeeks, and is responsible for design and development of mobile and web platforms, as well as its social media presence.
I interviewed Project Manager Jamie Nicholson and Social Media Executive Chris Nield...
Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include paid digital media, mobile commerce, social marketing, Asian marketing budgets and EE's dreadful customer service.
For more digital marketing stats, check out our Internet Statistics Compendium.
Once of the choice sound bites from a recent marketing conference stated that the emergence of social media “has made customer service a spectator sport.”
This is good news for the voyeurs among us, but it is obviously a headache for brands struggling to maintain their reputation and deal with complaints across an ever-increasing number of marketing channels.
And while keeping customers happy is a big challenge in itself, turning them into brand advocates that want to sing your praises is another problem entirely.
A new report from Social@Ogilvy shows that 15% of all brand mentions on social are advocacy mentions where the person expressed some positive comments about the brand.
As a reaction to its declining fortunes a few years ago Burberry decided to overhaul its marketing strategy and the company currently allocates around 60% of its ad budget to digital.
For that reason it’s often highlighted as a brand that’s ahead of the curve in terms of social marketing.
That obviously makes it the perfect subject for our regular series looking at how major brands use Facebook, Twitter, Pinterest and Google+.
This follows from similar posts focusing on ASOS, H&M, Starbucks, Coca-Cola and Red Bull...
This week’s finest digital marketing infographic comes from Wishpond with this effort looking at the state of social media marketing.
It gives a run through of various useful stats on social media usage and lead generation.
For example, did you know that 52% of marketers have found a customer through Facebook, 43% through LinkedIn, and 36% through Twitter?
Furthermore, roughly 46% of online consumers count on social media when making a purchase.
Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.
The power of Pinterest as a tool for driving traffic and sales is an issue we’ve investigated extensively on the blog, as well publishing a Best Practice Guide on the subject.
However some brands remain unconvinced and either don’t have an account on the social network or give their pages limited attention.
So to find out who is yet to jump on the bandwagon, here is a look at how the top 10 US retailers use Pinterest...
In the rush to attract customers during the busy Christmas period social media is an important tool for amplifying marketing messages and engaging with potential consumers.
A new report from Accenture shows that there were predictable spikes in social activity during the holiday period and also examines the types of posts that proved to be most successful in terms of engaging fans on Facebook.
Asking consumers to participate in contests proved to be the most successful tactic for encouraging dialogue, while discount-related posts proved to be a flop.
This may come as something of a surprise, as previous surveys have suggested that the lure of discounts and offers is one of the main reasons that people engage with brands through social.
One in five (20%) consumers believe that hashtags are primarily useful for finding information on brands and products, though the most common use is for identifying trends (30%).
The findings come from a RadiumOne survey into consumer attitudes towards hashtags, which also revealed that out of the 58% of respondents that said they use hashtags, more than two thirds (70%) said they use them on a mobile device.
Unfortunately this question is slightly flawed as it appears that respondents were forced to answer either desktop or mobile, as if it’s impossible for a person to use hashtags on both devices, but it does at least indicate that people use them more frequently on their mobile.
Unsurprisingly, the report found that consumers would be more willing to use product-related hashtags if they were rewarded with discounts.