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“Those who fail to learn from history are doomed to repeat it.”
That is the saying that springs to mind when I see marketers dismissing Snapchat as a significant channel. Presumably they’re the same people who realised social media was a good idea five years later than their competitors.
An agile ‘war room’ approach can set any brand up for success, and it no longer has to cost a bomb.
Marketing on social media can seem like a wallet buster for your average startup, but absolutely necessary for the company to grow.
With changing advertising rates and rules on social media sites such as Facebook, there are limited options for startups to advertise on these sites in a budget-friendly way.
It may be July, but now is the time to start thinking about the holiday season.
Charities have an advantage over regular brands on social media.
They have a passionate, emotionally connected supporter base at their fingertips, ready to sing their praises.
However that doesn’t mean success is guaranteed, far from it. With organic reach squeezed and thousands of brands clambering for space on your newsfeed, it’s getting harder and harder to engage the people that matter.
Consumers have moved beyond traditional forms of engagement and they have much higher expectations towards brands to amuse and entertain them.
Marketers are taking notice of this by going beyond the traditional and merging creativity with social media.
I asked the same question of Dunkin' Donuts last year, and frankly it was an easy one to answer.
Dunkin’ Donuts has been doing excellent work since it landed on social six years ago, with great personal interaction on Twitter, mouth-watering video content on Vine and dangerously tempting images posted on Instagram.
Or… what is the point of following eBay on any social channel?
That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace.
A few weeks ago, I said goodbye to my 34 year-old self with the last high-five I’ll ever be legally allowed to give, and begrudgingly shook the age of 35 by the hand with a firm and mature grip.
It was a defining moment that also saw me exit the average user age of some of my favourite social networks (although for Snapchat I was already 15 years too late).
As Facebook continues to ease the way businesses pay-to-play on its network, its other social network Instagram has notoriously kept marketers at a much further arm’s length.
Things are starting to change though.
When it comes to buying a new car 64% of research is done between the hours of 6pm and 9pm.
Car buyers want to engage with brands in the evening when they're home and can take the time to research this major purchase decision properly.
This means it is vital to adopt a social media strategy that does not switch off after 5pm or at weekends.
Here is the league table featuring the top 25 UK automotive manufacturers, followed by some analysis on what makes Toyota's Twitter account so engaging.
Starbucks and Costa Coffee are currently the most popular food and drink brands on Facebook.
Starbucks is at the top of the league in the UK with 1.3m Facebook followers. Costa Coffee is close behind in second place with 1.2m.
They are also the only food and drink brands to have more than 1m followers.
Facebook is a tough platform for brands to succeed on, although it is still possible. Some Facebook pages reach 82% of their fans despite recent algorithm changes.
Starbucks and Costa Coffee are proof of this, with their incredibly high engagement figures.