The low-cost clothing brand has entered the top five of the 100 UK retailers on social media for the first time.
According to eDigitalResearch’s Retail Social Media Benchmark, Primark now has almost 2.4m followers on Facebook alone, a steep rise from its reported 700,000 followers just six months ago.
It can be very easy for a high street brand to accrue a high number of followers on any social media platform just through brand identity alone.
However, in order to be an effective driver of traffic to online and offline commerce, brands need to use social media to directly engage with customers through conversation, quality entertaining content and through personalised, always-on customer service.
Therefore a high follower count isn’t necessarily the best metric to gauge whether a brand is ‘doing social media right’. Although the sharp rise in Primark’s social profile is indicative of Primark upping its game considerably.
Let’s take a look at Primark’s Facebook page to see if there’s anything to be learnt from its strategy.
Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel?
In this post I'll explain six different ways in which you can make use of these simple tools to improve social campaign planning.
Twitter Analytics is made up of a few different dashboards, each with a specific use:
- Timeline activity: measures the activity of your tweets.
- Followers: looks at the interests, locations, and demographics of your followers.
- Twitter Cards: shows activity for each type of Twitter Card installed.
- Websites: provides real-time information about traffic from Twitter to your domains.
This week, Liz Heron revealed WSJ's five steps to social media success in an interview with Abigail Edge on Journalism.co.uk.
In just two years since emerging media editor Liz Heron joined, WSJ saw an increase of 235% followers on Twitter and 375% followers on Facebook.
It all seemed like pretty sound advice and I thought it was worth sharing here.
Rather than just repeat her advice verbatim though, I'm going to use some of her quotes as jumping of points to show actual examples of the WSJ social media strategy.
The venerable financial news institution achieved over 4m Twitter followers last weekend and its Facebook page is edging closer to achieving 2m Likes.
For what could be considered a niche publication, this is an incredible achievement. How about the competition though? These numbers may not mean much without comparison...
In the UK there's the Financial Times, which has 1.75m Twitter followers and 1.2m Likes for its Facebook page.
Back in New York there's Bloomberg News offering a similar finance based news service. It has 1.3m Twitter followers and just 444,000 Likes on Facebook.
Clearly The Wall Street Journal is doing something right.
Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned.
However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise.
This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.
While most brands are focused on increasing social media engagement, the smart ones are looking beyond Likes, towards building genuine, long-term relationships with their customers.
I was joined in a webinar last week by Eugenie Gijsberts from Dutch bank, ABN AMRO.
it's one of Holland’s largest financial institutions and Eugenie, sounding remarkably genial for someone at the sharp end of corporate communications, is responsible for managing the company's social customer services.
There is a need to step back and think strategically about your social customer service offering before you leap in and do it.
By now, most brands realise that they can’t ignore it. They will probably have seen the case studies of people getting social customer service right and feel a slight sense of panic about getting it wrong as barely a week goes past without a social customer service failure going viral.
But as Luke Brynley-Jones outlines in the previous link, though they know it’s important, so many companies are a long way off developing a coherent approach here, and for a multitude of reasons.