Posts tagged with Social Signals

Does Google use social signals for ranking?

There’s an awful lot of conflicting opinion out there, so let’s see if we can cut through it as best as we can.

I was writing an article on the pros of using social video apps last week, and as I typed the sentence “video can help with your visibility on search engine results pages (SERPs) and the more engagement the video receives in the form of likes, comments and shares the higher up your video will appear” I realised that I didn’t know if that second part was actually true.

0 comments

What were the biggest SEO trends from 2014?

What’s that? You want one more SEO trends roundup before the end of the year?

Well, okay then, but this is your last one.

1 comment
Don't believe the hype

Don't believe the hype: Google+ does not mean great SEO

Yesterday, I had a rather heated debate with a fellow online marketer, on one of the most popular topics within SEO at the moment: Namely, the impact of Google+ (and its +1s) on search rankings - or lack of, to be more precise. 

Let me start this post with a couple of caveats. First up, whilst I'm very much on record as not being a fan of Google+ (I *may* have called it 'The King's New Clothes of Social Networking' a few times) my opinion about the topic in question is entirely unrelated to this.

I may not be a fan, but I certainly recognise the impressive offering Google have developed in the fight against Facebook. I have a Google Plus profile, I encourage our clients to use it too and I pop on there at least once a week to see what's what.

25 comments

How social signals influence SEO: five things you need to know

2012 has been a time of great transition in SEO. With Google’s Penguin update in May, we saw a concerted move away from it being duped by black hat techniques, and a move towards beginning to incorporate social signals into its algorithm.

The water’s still a bit murky when it comes to how important social signals are and will be in the landscape of SEO, but here are a few FAQs that you’ll no doubt be very interested in hearing the answers to…

23 comments

Google tests Google+ sharing in SERPs

Don't look now but Google+ may not be dead on arrival after all.

Quietly, it has attracted some 150m active monthly users and Google's social network scored higher than Facebook in the annual American Customer Satisfaction Index E-Business Report.

On the brand side of things, Google continues to push forward in trying to build an attractive ecosystem. The latest example of that: a new set of Page Management APIs are coming soon.

9 comments

12 social signals from Twitter that could influence search rankings

We know that Google uses hundreds of ranking factors to determine where it places web pages in its index. We also know that social media sites are becoming increasingly influential on search placements.

Charles Duncombe explored the topic on this blog a few days ago, focusing mainly on volume-based signals. I think there’s probably a bit more to it than that, or at least there should be. 

This is a think-out-loud ‘Friday’ post, rather than a definitive guide to the things Googlebot is sniffing out (for I know not what it looks for). It considers the possibilities, to explore what Google might be able to make sense of. I invite you to share your own ideas in the comments section below.

So then, what kind of social signals might it take notice of on Twitter?

29 comments
Will social media really help SEO?

Is Google really going to rely more on social media signals in the future?

With many people thinking that social media will become an increasingly important SEO weapon, we examine its likely importance in the long term.

When you speak with SEO experts, the hot topic is how social media signals are going to be used increasingly by Google to determine the authority of a website.

It’s believed that the number of Facebook “likes”, Twitter followers, Google +1’s and even You Tube channel views you have, the more credence you could gain from Google.

12 comments

Google 'Search, plus Your World': the experts' view

Google announced yesterday that it will begin to integrate and give more prominence to content from Google Plus in its search results pages. 

This change, which will affect logged in users, of which there are many, raise some interesting questions, and has several potential implications for SEO. 

It will also worry rival social networks. For example, Twitter's Alex McGillivary called it 'a bad day for the internet' in a tweet yesterday: 

I've been asking search experts for their opinions on the possible consequences of this new move from Google. 

16 comments

Social ranking signals revealed: what Google and Bing are really using

It's widely assumed that search engines are incorporating signals from popular social networking hubs into their algorithms. After all, millions upon millions of links are shared every day on sites like Facebook and Twitter. It would be somewhat surprising if search engines like Google and Bing were ignoring these links, particularly given the fact that the largest search engines all have data deals in place with Twitter and/or Facebook.

But which signals are being used, and what sort of weight are they being given? Thanks to interviews Search Engine Land's Danny Sullivan conducted with both Google and Bing representatives, we now have a better idea.

5 comments