Posts tagged with Strategist

Who on earth would be the Old Spice Social Strategist for W&K?

One of the more innovative uses of social media to revitalise an ailing brand was the YouTube campaign for Old Spice. 

The videos, created by Wieden & Kennedy, were widely acclaimed and incredibly popular, accounting for the vast majority of the 307m views accumulated on the Old Spice YouTube channel.

As such, you might think that W&K has a deep understanding of social media, and what makes audiences tick.

It is therefore quite a struggle to make sense of its latest job ad, for a ‘Social Strategist’, to work on the Old Spice account.

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