Posts tagged with You Tube

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Google inadvertently profits from fake YouTube views even as it fights them: report

Ad fraud, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.

By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.

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Influencers shun existing brands to launch their own

Have we reached peak influencer marketing?

With major brands like Unilever increasingly scrutinizing influencers over fake followers, and platforms like Twitter getting more aggressive about removing bot accounts, the answer to that question just might be yes. But that doesn't necessarily mean that we have reached peak influencer.

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Instagram's IGTV shows potential but is not yet a free lunch for brands

Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.

Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.

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Study finds very few influencers disclose affiliate marketing on YouTube and Pinterest

Despite the fact that the Federal Trade Commission (FTC) began requiring affiliate disclosures in 2013, a new study conducted by researchers at Princeton University has found that very few influencers on YouTube and Pinterest are disclosing affiliate links.

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Unilever fires a shot across the bow of Google and Facebook, but is it all bark and no bite?

Recent history hasn't been so nice to Google and Facebook.

In the wake of a growing number of scandals involving fake news and high-profile content creators that publish through their platforms, the two digital behemoths have found themselves facing scrutiny and scorn from the public, politicians and advertisers at a level they haven't experienced previously.

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How sports advertisers should react to changing media consumption

On Sunday, advertising's biggest annual event in the U.S., The Super Bowl, took place. 

With 30-second ad spots selling for a cool $5m, the stakes are high for brands that opt to participate. Creating an ad that isn't well-received, or worse, is forgotten, by the more than 100m people who tune in to the Big Game, is a big fear.

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Eight tips for a killer YouTube strategy

The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched on its platform on a daily basis - YouTube is still the reigning king of visual content.

Recently, YouTube has been in the headlines, but not for the most positive reasons. On the back of controversy over brand safety and influencer wrong-doings, brands might be reconsidering how to navigate this increasingly confusing channel. 

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Three content marketing trends for 2018

Over the past five years, content marketing has gone from being the 'shiny new object' in marketing to one which is taken as seriously as SEO, SEM, and social media.

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Should brands be worried about the possible repeal of net neutrality rules?

The potential repeal of the 2015 net neutrality rules that were implemented in the U.S. by the Federal Communications Commission (FCC) has sparked an outcry from consumers, consumer rights groups, businesses and trade organizations.

Under a proposal unveiled last week, ISPs would, among other things, no longer be banned from charging companies to prioritize the delivery of their content or restricting access to particular online services that utilize significant resources.

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Fox plans more 6-second ad slots, as digital influences television

Digital advertising hit a huge milestone this year: in the US, the Interactive Advertising Bureau (IAB) says that digital ad spend surpassed television ad spend for the first time ever.

By most estimates, digital will overtake television on a global basis this year. As the balance of power shifts, the impact of digital is not only reflected in ad spend but in the way television ads are evolving.

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Following YouTube's brand safety backlash, will ad relevance take center stage?

Earlier this year, Google found itself facing a major boycott after YouTube advertisers discovered that their ads were being displayed alongside offensive content.

Google was forced to respond. It promised advertisers better technology to weed out inappropriate content. And it got stricter about which content it allows to be monetized through ads, much to the chagrin of some of its biggest content creators who generate their revenue solely through ads.

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Five successful brands on YouTube: From Adidas to Sarson's vinegar

When you think of brands on YouTube, you might automatically think of pre-roll ads or sponsored vlogs. 

But this is just part of the story. Many big brands now recognise the power of creating an effective video marketing campaign specifically for the platform, with the best examples helping to build brand communities, further engagement across all social channels, and increase sales. 

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