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Posts tagged with Zero Moment Of Truth

Winning the Zerom moment of truth for charities

How charities can win at the Zero Moment of Truth

With people aged 18-24 twice as likely as any other age group to research a charity online before making a donation, it's essential that non-profits pay close attention to their digital presence.

From your site itself through to email marketing, social media strategy and paid search it’s vital to seize every opportunity to make the case for your charity to an audience that's increasingly looking for reassurance before parting with their cash.

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How to win at the Zero Moment of Truth

If you’ve not read Google’s Zero Moment of Truth (ZMOT), I highly recommend it.

It neatly summarises a growing argument: the way that consumers buy has changed forever.