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Author: Amy Rodgers

Amy Rodgers

Website personalisation buyer’s guide showcases a complex technology marketplace

The world of choice that ecommerce provides means we can go elsewhere if a company does not immediately provide the product, experience or service that we desire and expect.

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cloud

The rise of the marketing cloud. Will it conquer all?

I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany.

Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion.

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Mobile advertising investment shows £1.9bn shortfall: report

Organisations are much more likely to have some sort of strategy in place this year for ‘integrating mobile into broader marketing campaigns’.

However, the focus on mobile (and integration of mobile) is still small when compared with the opportunity, according to a new report from Econsultancy and Oracle Marketing Cloud.

The Cross-Channel Marketing Report 2014 found that the focus of marketers continues to shift from traditional to digital marketing channels.

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Marketers prioritise cross-channel approach, but struggle with execution: Report

Econsultancy's third annual Cross-Channel Marketing Report has found that two-thirds of responding companies (67%) agree their priority is for "all key marketing activities to be integrated across channels."

The report, published in partnership with Oracle Marketing Cloud, is based on a survey of 956 marketers and assesses how businesses are progressing with cross-channel strategies.

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Q&A: Alex Econs on ICON Printing's site redesign

Back in April I was kindly invited by the team at 4Ps Marketing to attend its Ski Summit in Tignes, France.

Aside from the skiing (and inevitable après-ski), I got chatting to some of its clients about their digital marketing and ecommerce efforts.  

One of these clients was Alex Econs, founder and director of ICON Printing; an SMB producing customised clothing and accessories for an impressive client list.

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How Wimbledon is using big data to engage millions

With the sporting focus of the summer firmly set on the football World Cup, some may have forgotten about the imminent sporting championships on our own doorstep.

In a few days’ time, Wimbledon will open its gates to the world’s best tennis stars, together with almost half a million tennis fans.

The number engaging with the two-week tournament digitally is set to be exponentially higher until the gates close on the 6th July. 

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Display retargeting tags are present on more than half of top websites

Display retargeting tags are present on 52% of the top 2,000 UK websites and 48% of the top US websites. 

This statistic comes from the first edition of Econsultancy’s Display Retargeting Buyer’s Guide which has just been published.

The guide highlights the latest trends in an industry driven by great conversion results, but sometimes marred by consumer negativity and held back by changing cookie policies.

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Display retargeting buyer’s guide highlights growth in mobile retargeting

The retargeting industry has seen a boom in recent years as consumers become increasingly immune to generic display campaigns, creating a need for highly targeted and personalised campaigns aimed at the individual rather than the masses.

For advertisers, site retargeting has become standard practice, and they are looking at new and innovative ways to retarget their customers.

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Online advertising survey publishers

Publishers embrace real-time bidding as data takes centre stage: new report

Publishers are increasingly embracing real-time bidding via exchanges and SSPs, according to a new Econsultancy report. 

Our Online Publishers Survey Report also shows how more publishers are using data to improve the effectiveness of advertising.

Here are a few tasters from the new report...

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Five valuable tips for using marketing attribution

In late 2012, Econsultancy published the latest edition of its Marketing Attribution Management Buyer’s Guide, at a time when attribution was a particularly hot topic for marketers.

Vendors were furiously marketing their attribution platforms, and there were blog posts galore on the subject. Since then, talking about attribution, particularly in the same breath as the dreaded term ‘big data’, appears to have gone somewhat off the boil.

Or so I thought, before attending a recent Econsultancy roundtable on the subject of marketing attribution, where discussion and debate was as lively as I have seen at a roundtable. 

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Australian companies face challenges delivering great digital user experience

Almost half of Australian companies rate the user experience (UX) on their digital properties as just ‘ok’, and 16% rate it as ‘poor’ or ‘very poor’.

These findings come from a new report by Econsultancy and Macquarie Telecom which sheds light on the challenges organisations are facing in this area. 

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social listening buyer's guide

Social listening industry thrives as marketers tune into customer voice

This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer voice.

The buyer’s guide, which is an update of our previous Online Reputation and Buzz Monitoring Buyer’s Guide, includes profiles of 14 vendors of social media monitoring technology and services.

The report covers those providing listening and management services catering to enterprise companies, as well as those catering to smaller businesses or specific objectives from their monitoring and influencer outreach activity.

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