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Author: Jennifer Dunphy
Jennifer Dunphy, an accomplished sales and marketing executive, is currently the Vice President of Sales and Marketing at Vayu Media, a strategic Internet marketing solutions agency based in Atlanta, with four offices in the U.S. and South America.
As a member of the founding executive team and Company principal, Ms. Dunphy has successfully leveraged her expertise in SEO, online and mobile marketing, and social media marketing solutions to establish a strong re-seller network of advertising agencies, marketing organizations, and PR firms to drive significant new business growth.
There is a lot of talk around the web these days about the convergence of social media and SEO, but I feel like what has happened with social and search is more like a marriage, and they skipped the engagement period altogether. It is merely a convergence of technology and methodology.
Change is the only constant in the online marketing industry, and change comes quickly.
While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings.
We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy.
The discipline of search engine optimization has marketing leaders around the world asking: “What do people search for when they are looking for my products or services?”
This is where solution-based SEO comes into play, and nearly any business can beef up its search rankings simply by thinking outside the box.
All too often, business owners insist on overloading their keyword strategy with industry jargon keywords. They assume that everyone is searching for their business in the exact same way that they are searching.
But, the fact of the matter is that everyone searches differently. Some people will search by industry jargon, some with long phrases, others with single words.
Some people ask a question, while others are searching for a solution to a problem and are not really sure what exactly it is that they are looking for.