There is a lot of talk around the web these days about the convergence of social media and SEO, but I feel like what has happened with social and search is more like a marriage, and they skipped the engagement period altogether. It is merely a convergence of technology and methodology.
Change is the only constant in the online marketing industry, and change comes quickly.
In 2009, the internet was a much simpler place. A consumer would perform a search on Google and voila, content from an unlimited amount of sources would appear.
Consumers would choose the information that they deemed to be the most pertinent to their needs, transact, and all was well in the world.
While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings.
We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy.
The discipline of search engine optimization has marketing leaders around the world asking: “What do people search for when they are looking for my products or services?”
This is where solution-based SEO comes into play, and nearly any business can beef up its search rankings simply by thinking outside the box.
All too often, business owners insist on overloading their keyword strategy with industry jargon keywords. They assume that everyone is searching for their business in the exact same way that they are searching.
But, the fact of the matter is that everyone searches differently. Some people will search by industry jargon, some with long phrases, others with single words.
Some people ask a question, while others are searching for a solution to a problem and are not really sure what exactly it is that they are looking for.