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Amazon's effort to take over the world continues unabated.
This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.
To help reinvigorate sales of its 13 year-old dry eye treatment Restasis in the face of competition from a new drug, pharma giant Allergan turned to the world's largest social network, Facebook.
The company, with the help of its agencies, launched a Facebook Page. According to Fierce Pharma, the effort has largely been a success.
Researchers at Princeton and Stanford University have created a super ad blocker that could deliver a devastating blow to the efforts of publishers and advertisers to block the now widely-used ad blockers.
Here's what publishers and advertisers need to know about it.
Wells Fargo has paid a hefty price for its fake account scandal.
While the bank has fired more than 5,000 employees implicated in the scandal, clawed back $75m in compensation from executives it blamed for the fraud, and agreed to pay $110m to settle a class action lawsuit over its opening of more than a million unauthorized customer accounts, consumers apparently aren't willing to forgive the company, at least not yet.
While the number of fake accounts on Facebook's billion-plus member social network might be a rounding error in the overall scheme of things, the world's social networking giant isn't ignoring the problem.
Facebook acknowledges that fake accounts are "closely related to the creation and spread of spam," and last week it detailed how it's has been cracking down on abuse, including bots used to create fake accounts and paid likes.
Upstart fintech companies are disrupting established financial services players, namely large banks, but just how serious a threat are these upstarts to firms that collectively control trillions of dollars of capital?
According to a new study conducted by PricewaterhouseCoopers, which polled more than 1,300 executives, established financial services firms could lose nearly a quarter (24%) of their revenue to fintechs in the next three to five years.
In the drive to maximize reach and efficiency, advertisers have embraced an increasingly complex digital ad ecosystem that is more and more automated and opaque.
Now, at a time when consumers are demonstrating heightened concern about hate speech, offensive content, and social and political issues, advertisers are learning the hard way that they have helped create a monster they aren't in control of.
Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out.
Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program "exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content."
An email list can easily become one of a business' most valued assets, but many companies fail to maximize their mailing list signups.
Here are five ways companies can ensure they're driving as many mailing list signups as possible.
Influencer marketing has become a staple of many social marketing campaigns, but can it work for companies in the highly-regulated pharma market?
A growing number of pharma marketers clearly think there's a chance.
Facebook is reportedly experimenting with a second News Feed that would display content from sources users have't Liked or followed.
As detailed by TechCrunch, users of the social network's iOS and Android apps have reported seeing a rocket ship icon under which content that Facebook thinks might be of interest is displayed.
Three of the largest internet service providers (ISPs) in the US – Comcast, Verizon and AT&T – have in recent years spent well over $100bn acquiring companies like NBCUniversal, AOL, Yahoo and Time Warner.