Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

hannity

After Keurig faces social media backlash, brands need to get smart about advertising and politics

Advertising and politics don't mix and the despite the ample evidence to this effect, brands continue to demonstrate an inability to keep themselves out of trouble.

The latest example of this: Keurig, the manufacturer of a home brewing system.

1 comment

What SME marketers need to know about Twitter Promote Mode

Twitter has unveiled a new ad offering dubbed Promote Mode that aims to help SME marketers advertise on Twitter.

Here's what SME marketers need to know about Promote Mode, which is currently in public beta.

1 comment

More brands want to bring programmatic in-house, but can they?

For years, brands have grappled with questions about which agency model is the best fit for their business

When it comes to programmatic, however, a new survey recently released by Advertiser Perceptions indicates that a growing number of brands are hoping to bring their efforts in-house.

0 comments

Amazon starts discounting products sold by third-party sellers

Amazon's willingness to sacrifice short-term profit for long-term market share is well established.

It's the way that Amazon CEO Jeff Bezos went from posting an ad looking for developers in 1994 to becoming the world's richest man a little over two decades later.

0 comments
bitcoin

Could cryptojacking go legit and disrupt digital advertising?

The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency's value jump by over 500%.

Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it's no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.

1 comment

US online sales to surpass in-store sales this holiday season: report

Every year, online retail smashes new records during the holiday shopping season and this year is expected to be no exception. In fact, 2017 could be the year in which a significant symbolic milestone is achieved.

According to global consultancy Deloitte, for the first time ever this holiday shopping season, American shoppers will buy more online than they purchase offline.

0 comments

Ebay becomes latest ecommerce brand to offer visual search

Ecommerce pioneer eBay doesn't make headlines nearly as often as peers like Amazon, which appears well on its way to taking over the world, but that doesn't mean that eBay isn't trying to rekindle growth through innovation.

Case in point: on Wednesday, the company, which had already applied visual search to its Motors app, announced broad new image recognition features for its mobile apps which allow users to "use pictures instead of words to search eBay's 1.1 billion listings."

0 comments
handshake

Direct ad buys are back in fashion as programmatic declines

Have brand safety concerns taken some of the shine off of programmatic and made direct ad buys more fashionable again?

According to data from MediaRadar, the answer looks to be “yes” as the number of brands engaging in programmatic ad buys dropped by 2% between January and July.

0 comments

What does Snapchat's Spectacles debacle mean for the future of the company?

Prior to its long-anticipated IPO earlier this year, Snap Inc., the parent company of Snapchat, had a intriguing message for investors: “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.”

0 comments

Is Amazon Key the key to Amazon's ownership of the home?

Amazon is part of daily life for millions of consumers, especially the tens of millions of households who subscribe to Amazon Prime. But soon, Amazon might quite literally become the nerve center of many of their homes thanks to a new delivery service called Amazon Key.

0 comments

Facebook's latest News Feed experiment should concern brands

While the decline of organic reach that has occurred on Facebook over the years is well known among brands, an experiment the world's largest social network is running in a handful of countries might be one of the most frightful ever.

0 comments

Is Amazon's ad business the new slotting fee?

Amazon's influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game.

Where will Amazon be in one year, five years, ten years?

0 comments