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Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

What marketers need to know about Google Attribution

Despite the fact that it has been a priority for years, attribution remains one of many marketers' biggest challenges.

Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution.

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How brands can navigate today's super-political environment

Following Brexit and the US presidential election, many brands have responded to the polarized times by choosing to weigh in on political and social issues.

But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don't see eye-to-eye on some of the most important issues of our time? 

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Is it too early to predict that Amazon will win the voice-controlled speaker market?

Voice-controlled speakers are one of the primary interfaces through which consumers are interacting with voice-based intelligent personal assistants.

Therefore it's no surprise that two of tech's biggest names, Google and Amazon, are battling to control the market for these devices.

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Will Instagram's mobile web app help Facebook slay Snapchat?

Facebook's 2012 purchase of Instagram for $1 billion in cash and stock now looks like one of the best acquisitions in recent tech history.

In fact, the New York Times' Farhad Manjoo recently observed that "Instagram is becoming Facebook's next Facebook."

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12 do's and don'ts for attracting digital talent in job postings

From digital marketing to engineering, companies frequently face big challenges in attracting and recruiting talented professionals who have the skills they need to succeed.

While there are no silver bullets for finding and hiring great candidates for digital roles, there are numerous things companies can do to increase their odds of success when using job postings.

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Will bad PR lead Uber to destruction?

Could bad PR pose an existential threat to one of tech's highest-flying companies?

It's a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.

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Bloomberg's Trigr will let advertisers deliver custom ads based on market conditions

There's an old saying, "Timing is everything," and if Bloomberg has its way, advertisers will be able to capitalize on that like never before.

As detailed by AdAge, the financial software and media giant used its NewFronts event on Monday to unveil Trigr, a new offering that allows advertisers to deliver custom creative and content based on specific conditions in the financial markets.

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How fintech brokerage firm Robinhood built a billion dollar business

Financial services upstarts are gunning for established financial services firms, and the fintech world just welcomed its newest unicorn: Robinhood.

Here's how the upstart brokerage firm did it.

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Will Amazon's Echo Look help grow the market for voice-based intelligent personal assistants?

Last week, Amazon unveiled the Amazon Echo Look, a new $200 device that allows owners to take full-length photos and videos.

Pitched by Amazon as a "hands-free camera and style assistant," the Echo Look can be used by owners to create fashion lookbooks and share photos and videos with friends.

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Driven by mobile, digital overtakes TV in US ad spend for the first time

The Interactive Advertising Bureau (IAB) this week released its numbers for ad spend in the US in 2016, and for the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.

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Shea Moisture's customer backlash was caused by poor brand management, not bad advertising

Natural beauty brand Shea Moisture was forced to apologize after a new ad campaign sparked a social media backlash among some of the company's customers.

But this backlash wasn't really the result of a bad ad.

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Amazon launches 'Subscribe with Amazon' to help companies sell subscriptions

Amazon's effort to take over the world continues unabated.

This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.

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