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Author: Scott Rummler
Head of user experience consultantcy laserthread.com based in New York City. Areas of focus include design for eCommerce, social networks, touch screen, and rich / complex applications. Experience with creative agencies, finance, insurance, healthcare, content, and entertainment.
Getting a good bead on social media ROI has always been a challenge. It can seem like you are in the Bermuda Triangle, where ROI estimates go and are never heard from again. This is often because the most valuable aspects of a social media campaign are emerging phenomena that occur only after the campaign is underway.
If you can turn these disruptions to your advantage, you will be on your way toward getting good social ROI. Here are a few best practices for doing exactly that.