Posts in Travel & Leisure

bidding

Demand-based bidding: A smarter way to run PPC campaigns

Most bidding in AdWords involves looking retrospectively at performance data and making bid changes to optimise towards a certain target.

But this approach seems a little backwards when you consider that it completely ignores changes in trading conditions that affect demand for products and services that are happening in real time.

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dulwich virtual tour

How museums are using immersive digital experiences

It is common knowledge that many art galleries and museums are finding it tough to market to younger, digitally-oriented generations.

Although millennials 'enjoy museums', they have also 'expressed concern that the content and mission of many museums may not be in sync with millennials' interest and values', according to millennialmarketing.com.

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Beyond 'contact us': Six website features hotels can use to increase engagement & bookings

Every hotel website has a 'contact us' page, a page where people can find the most basic details.

Such a passive posture, however, is a missed opportunity for hotel teams to facilitate interaction and funnel a user’s focus while they’re actively engaged.

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mobile video usage

What do the latest trends in video mean for marketers? [Stats]

If one trend in content publishing and social media has been constant over the past few years, it’s the huge and growing popularity of online video.

Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built up a tremendous amount of buzz in the marketing industry for its ability to engage and entertain, with brands increasingly making it a core part of their marketing strategies.

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mail

How Virgin Holidays is using AI to improve email marketing ROI

Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers.

Previously, the company has relied on copywriters to encapsulate its quirky and adventurous attitude. 

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How do tourism boards entice different travellers with one marketing campaign?

It’s difficult to sum up or sell a destination. 

More often than not, places mean different things to different people, holding appeal based on personal preferences or interests.

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stats

The best APAC digital marketing stats from April 2018

A little late perhaps, but some excellent stats make the April 2018 roundup.

From the detailed (free shipping's impact on shopper choice) to the bigger picture (how gender equality can increase GDP in the region). And don't forget, there's more in our Internet Statistics Compendium.

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Seven examples of hotel content marketing campaigns

When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website. 

Now, with so many people heading online to search and discover travel inspiration (long before they even think about booking), it’s up to hospitality brands to stand out from the crowd.

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NBA: Why the Cavs beat the Warriors at social media

With the NBA playoffs in full-swing and the Cleveland Cavaliers and Golden State Warriors meeting each other in the Finals for the fourth straight year still a real possiblity, I'm going to take a look at these two NBA juggernauts’ social media presences to see who the real kings are of the NBA. 

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lastminute.com video ads

What lastminute.com group learned bringing programmatic media in-house

As programmatic becomes more mainstream and better understood, brands are getting more involved in the digital media buying process and seeking greater control and transparency when it comes to their digital ads.

Over the next five years, I think every brand that has the desire to cut costs has the potential to take programmatic in-house.

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decoupled cms

Six examples of brands using a decoupled CMS

Content is an integral part of digital experiences that drive conversion, from video tutorials that help clinch ecommerce sales, to long-form, high-quality articles that inspire readers to purchase media subscriptions.

But content has never had to work harder to reach audiences how, when, and where they want to experience it.

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sidewalk labs

How do you market a city? Why place marketers have to be smarter than ever with digital content

How do you market a city?

Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous 'brands' and reach customers in a crowded market?

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