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Posts tagged with Accuweather

Case Study: Accuweather's bid to raise ROI across ad networks

Earlier this year, online weather desination Accuweather had problems that many publishers struggle with. The company had a lot of inventory across a lot of ad networks. The task of optimizing sales was weighing the company down.

What did they do? They started working with network optimizer AdMeld and saw a 70% increase in remnant eCPM rates.