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Well, it's been a long year at Econsultancy Towers, and it's time to look at the most popular posts of 2015 (by page views).
Of course, evergreen content is what we aim for, so a large proportion of these articles will hopefully be relevant well into 2016.
We hope you find them useful.
Product pages can differ wildly.
With Argos sitting somewhere in the middle, and currently in the spotlight during its extended Black Friday sales, I thought I would take a look at its product pages, to see which features I like.
Here are eight of them.
Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available.
You can set up a quick, good-looking, fully-hosted blog using one of its many templates, or you can get into the world of self-hosting and coding to build your own professional site from scratch.
Time tracking is a fact of agency life. You do some work, you record your time. This is logical because you’re charging by the hour: tot up the hours done at the end of the month and you can send an invoice.
But time tracking is something that in-house marketers seem to have never got on with. Surely the only point of doing it is for management to monitor how long your tea breaks take?
If they introduce time tracking, what will the next step be? Rationing of biscuits? A maximum number of loo breaks?
This idea misses something very important: for some activities tracking time is the only way of measuring and improving return on investment.
And at the end of the day, that’s what your boss (and his boss) care about.
Are you doing what's best, or simply seeking the protection of the herd?
It’s an enticing idea: 'Best practice'. It suggests a clearly defined path to success; a recipe for perfectly honed websites, trouble-free projects, delighted users; a silver bullet.
But what is 'best practice'?
I don’t mean best practice for UX design, or best practice for SEO, or best practice for project execution. But the concept of 'best practice' itself.
Where do best practices come from? How do we recognise them? How do we adopt them?
With our recently published Search Engine Optimization Best Practice Guide hot off the press and packed full of advice from the biggest names in search, I thought this would be a good time to round up some of the best SEO posts we’ve had in the past year or so to keep you up to date.
For those looking to save time and expand their knowledge to the limits, pretty much everything is covered in the best practice guide, so head on over to the report page to download it!
All others, keep reading and start clicking!
Which ecommerce sites are setting a great example for others to follow?
I've been asking the Econsultancy blog team, as well as a few ecommerce experts, for their suggestions of great ecommerce sites.
I've picked the rest, some because they offer an excellent all round experience, others aren't perfect, but were chosen for specific aspects which others can copy/learn from....
Amazon has the most shares of its products on Pinterest than any other US retailer, though it seems to put less effort into curation than most of its rivals.
According to SearchMetrics, products from Amazon.com currently generate the highest average number of pins per week (16,360) on Pinterest, followed by Walmart (5,778) and Apple (3,871).
So is Amazon doing anything especially well on Pinterest, or is this due to the sheer ubiquity of its products?
For larger retailers, is it worth the effort, or should you let your 'fans' do the hard work?
Chris O'Hara, Co-Founder and CRO of Bionic Advertising Systems, is the author responsible for our recently published Programmatic Marketing: Beyond RTB Best Practice Guide.
Below, he answers some questions about the new programmatic direct landscape and other topics covered in the report.
Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?
A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.
To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.
As we enter the final month of a promising year of economic recovery, I'm continuing to round up the best of the Econsultancy blog.
Here you'll find around 30 posts that are definitely worth your time; either great practical advice, the best of our opinion pieces, interesting case studies, or what you definitely need to know about changes at the main tech players.
Feel free to comment on any of the posts, as our authors are always keen to extend the debate.