Posts tagged with Betas

The New York Times adopts the Google Labs approach

Google is arguably one of the most innovative companies of our time. A big part of that is that, despite the fact that the vast majority of its revenue comes from a single revenue stream (online advertising), the company has been eager to experiment with new ideas not necessarily related to search.

One of the primary ways it has conducted its experiments in public has been through Google Labs, "a playground where our more adventurous users can play around with prototypes of some of our wild and crazy ideas and offer feedback directly to the engineers who developed them."

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Five reasons closed beta launches suck

You're ready to launch your new online service. You've spent months building it, and months testing it. The moment of truth awaits.

The who, what, when, where, why, how of your launch can have a huge impact on whether or not the market greets your new service with open arms.

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