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By all accounts, Black Friday was a big success in terms of online sales, with IMRG and Experian reporting a 36% increase in spend year-on-year.
But did UK retailers make the most of the opportunity?
Well this is rather exciting. The final stats round-up before we all (sort of) detach ourselves from the digital marketing ecosystem and play that wonderful annual game of seeing how close we can get to actually eating and drinking ourselves to a fat and happy death.
So it is with pre-near-fat-and-happy-death levels of pleasure that I present to you some of the most interesting digital marketing stats we’ve seen in the past week.
In this final US-focused digital marketing stats round-up before we all head home for the holiday, we’ll be covering the travel industry, a few more Cyber Weekend insights (sorry), Star Wars and much more.
Let’s take a look at some of the most interested US digital marketing stats we’ve seen in the past couple of weeks.
The great Charles Dickens once said, “I will honour the Econsultancy weekly digital marketing stats round-up in my heart, and try to keep it all the year.”
In all fairness, he may or may not have been talking about Christmas. But I’m no historian, just a bringer of brilliant stats.
With the dust settled on another record-breaking trading period, what does the underlying data tell us?
This year Affiliate Window’s publishers generated £100m in revenue for 1,600 UK and US retailers across the four day Black Friday weekend bookended by Cyber Monday. That's a 46% hike in sales revenue for 2015.
Here are six underlying trends.
I’ve just realised there will only be two or three more of these digital marketing stats round-ups before Christmas.
No doubt your office is already filled to the brim with forced enjoyment and every last ounce of festive fun has been beaten out of your heart before the first week of December has finished.
As the year draws to a close, here's some final advertiser inspiration to make those ad budgets work harder.
For retailers trying to win in the make-or-break holiday shopping season, no digital channel is arguably more important than email.
By some estimates, email drove a quarter of all visits that produced a sale this Black Friday, putting it ahead of organic and paid search and direct traffic.
Is it really December already?
This is about the time you’re supposed to start getting excited about Christmas, unless of course you work in retail or ecommerce, in which case you’re probably a shivering wreck by now.
Thankfully we do get excited about the holiday shopping season here at Econsultancy, and we’ve put together some great stats for you to prove it.
Two of the year's biggest shopping days took place last week.
Here are the Thanksgiving and Black Friday sales stats you need to know.
In US stores, sales and footfall were down 10%, according to ShopperTrak; in the UK, we saw footage of empty stores on the morning of Black Friday.
Yep, there seemed to be something different about Black Friday this year, with retailers increasingly embracing ecommerce.
A change in retailer strategy was well documented. Longer sales, more considered discounts, more discounts available online (and earlier); all these changes herald the beginning of what is now a shopping season, not a one-off event before Christmas.
Let's look at how have retailer strategy might have correlated with consumer transactions and traffic online.
On Thanksgiving and Black Friday, while many companies were working to lure customers in with hefty discounts, one company decided to ask customers to give it money in exchange for nothing at all.
Cards Against Humanity, maker of politically incorrect playing cards, ultimately convinced nearly 12,500 people to literally gift it $71,145.