Posts tagged with Black Friday

Four ways retailers should start preparing for Black Friday in summer

According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (month-on-month) following a particularly strong November. 

The drop was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales.

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Four things Black Friday has taught us about ecommerce

Whether you’re a bargain hunter or not, Black Friday is hard to ignore. 

Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.

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marc jacobs

Luxury brands must focus on digital experiences to fight the discount trend

It's the most wonderful time of the year, unless, perhaps, you're an executive of a luxury brand.

That's because out of all categories, luxury labels and retailers were responsible for the highest volume of discounts on Black Friday this year in the U.S.

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Amazon won Thanksgiving and Black Friday as retail strategy varied

Amazon's dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.

According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.

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Eight Singles Day insights for Asian brands targeting 2018

Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival's performance in 2017.

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Seven email strategies used by 10 retailers on Black Friday

Checking your email on Black Friday is like coming back to work after two weeks off.

When you're inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.

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GAME shows risks of Black Friday downtime despite impressive strategy

The UK video game retailer Game has one of the most impressive Black Friday digital strategies in 2017.

But that is easily undermined if your site is down for an extended period of time.

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black friday

UK Black Friday landing pages: The good, the bad & the ugly

Black Friday isn't as exciting as a couple of years ago.

Sales are more common year-round, so though most retailers get involved on the big day, it seems fewer are willing to go crazy. Smaller, more niche discounts spread out over the weekend or even the week seems to be the trend.

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Ask the experts: Black Friday ecommerce strategy

What do retailers need to consider ahead of Black Friday?

We ask the experts about strategy, search, content and more. Thanks go to Dan Barker, James Gurd, Stuart Rex and Guy Levine.

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Amazon Prime Day 2017: The mind-blowing stats and facts

Last week, Amazon held its annual Prime Day event.

The shopping holiday, which Amazon launched in 2015 to celebrate its 20th anniversary, is positioned as a sort of Black Friday in July and thanks to Amazon's online retail dominance, has become one of the biggest shopping days of the year.

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How UK retailers are promoting Black Friday online

Despite recent suggestions that UK retailers consider Black Friday to be unprofitable, many seem to be ramping up efforts this year - even extending the event to an entire two weeks.

Here’s a look at how six UK brands are honing in on bargain-hungry consumers.

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Black Friday 2016: How are UK retailers optimising search landing pages?

With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.

However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?

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