Posts tagged with Cadence

Cadence, consistency and PR excellence

At one stage, I worked with an email marketing company founded, in part, by a clever Croydonite called Tink Taylor.

And one of the biggest things I discovered is that there are dozens of lessons in email that can be applied to smart, modern PR campaigns.

Think about deliverability, for example. Between Gmail’s multiple inboxes and overzealous spam filters, how suicidal does an agency have to be to risk its domain not reaching inboxes by spamming out messages indiscriminately?

And how many activate authentication systems like DKIM, just to be safe?

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