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Posts tagged with Cdo

Five key marketing trends from Digital Shift Q1 2016

Our latest Digital Shift presentation is here, and it’s packed full of exciting predictions and marketing trends.

From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.

1 comment

Chief Customer Officers (CCOs): A fad or the future?

In my previous article I looked at the rise of the Chief Digital Officer.

However, in that piece I suggested that the “transformer CDO” is very similar to the Chief Customer Officer, the latter also seeing a dramatic rise in popularity in the last two years.

0 comments

Does Starbucks show that organisations need a Chief Digital Officer?

Criticism of the Chief Digital Officer (CDO) role centres on its necessity in executive team and that it creates another organisational silo.

However, does Adam Brotman's success as CDO at Starbucks highlight that there is in fact a strong case for organisations to appoint consider appointing one? 

4 comments
The CDO by Dominic Byrne

For many organisations, the Chief Digital Officer is a necessity

I recently read a great article by Ashley Friedlein, ‘Why a Chief Digital Officer is a bad idea’. While I completely respect his opinion, I do disagree. 

Ashley Friedlein is the CEO and Co-founder of Econsultancy. He is a great author, highly successful entrepreneur and digital catalyst.  

I have enjoyed much of his ideas, knowledge and rhetoric. I was prompted to be a signatory on his ‘Modern Marketing Manifesto’, and I encourage all digital enthusiasts to do the same. 

12 comments

Why a Chief Digital Officer is a bad idea

The rise of the Chief Digital Officer has so far been most noticeable in the USA with a number of large companies appointing them.

The perceived need for a CDO is typically to try and accelerate digital transformation and to bridge the divide that can exist between the CMO and CIO.

Gartner recently predicted that by 2017 the CMO will spend more on IT than the CIO. Much of that technology is for digital and ecommerce initiatives.

If the CMO is not comfortable with these new responsibilities, a CDO is seen as a solution.

39 comments