Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.
This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.
Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.
However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.
Competitions have become a regular feature in social media campaigns.
They are common on Facebook and Twitter, starting to get a look in on Google+ and are a regular offering on the altar of blogger outreach.
There is a whole community of digitally savvy “compers” who spend hours each day tracking down the latest competitions. Their logic is sound: if you enter enough random draws then you will eventually win.
Once the comper community knows a brand or blog runs regular competitions they’ll keep a close watch for the next one.
Community sites like Loquax or even MoneySavingExpert allow compers to surface and share other competitions too.
You've got to give it to Google. When it launched Google+ over a year ago, it said it was the real deal. Something the company was going to really invest in. And that's certainly been the case.
Whether or not you share my enthusiasm about the potential of Google Hangouts, the importance of Google+ for SEO or the impact of AuthorRank on thought leadership, you'll likely be intrigued by Google's latest new feature coming to a Google+ page near you soon.
I am, of course, talking about Google+ Communities, which launched late last week.
Yesterday at SXSW, we launched the first of our digital vision reports: Native American Lessons for Community Building by Allison Saur.
We had a chance to speak to Allison about her work, what she learned at SXSW this year and how she will apply it to the next part of of research.
Community is a word used all too often in the social marketing world, but what does it mean exactly?
What are the different kinds of community that companies are building or assisting online, and how do they contribute to business goals?
We discuss the answers with DJ Waldow, the author of Econsultancy's new series of reports on the topic.
The first report, Starting a Community, is available now to Bronze members and above.
One of the key benefits of social media is the ability to create
dynamic, long lasting relationships with customers. Creating a useful
community can really add value to a brand or product and greatly
increase return business.
If you have a community that’s both inviting and
interesting to a customer then you’ll develop a stronger bond with them
and have the opportunity to reduce sales cycles.
However, in order to
benefit from this you’ll need to implement some solid management
The internet is littered with empty forums and half-formed
Ning groups, so here are a few universal rules that will help you grow a
successful, useful online community whether it’s for a blog, forum or
Just 34% of brands feature a community on their website, while less than one in five advertise their social media presence prominently on their homepages, according to a new study.
The Engaged Web Study (registration required) by Episerver finds that many brands are not making the most of online opportunities to engage customers and visitors.
The report looked at ten companies from eight vertical sectors: Telecoms, Charity, Retail, Sport, Travel, Public Sector, Finance and Utilities, and then scored them against a range of engagement criteria.
Here are some highlights from the report...
This post is intended to be a whirlwind of the three main competing comment communities; Intense Debate, Disqus and the newly rebranded ECHO.
I know from experience people, still, always want to talk SEO when we start to talk comments so let’s tackle that head on...
It's no surprise that social media sites continue to thrive. However, as Andrew Seel explained at Econsultancy's breakfast briefing this week, successfully building an online community entails more than just having a presence on such sites. Rather, it's about encouraging active engagement and collaboration with the brand to provide mutual value for the company and the customer alike.
Here, we explore some of the key points from Andrew's presentation ...