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Posts tagged with Communities

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How the first Digital Pride aims to unite the LGBTI community

2016 is to see the first Digital Pride.

To find out more about the LGBTI community's journey online, we caught up with Tris Reid-Smith, editor-in-chief of Gay Star News, creators of the event.

We covered everything from same-sex emojis to Harvey Milk to the future of content.


Five important channels for effective content distribution

The 80/20 rule is incredibly useful. As marketers, for example, it can help show us what we should be focusing our efforts on and what we should either automate or ditch altogether.

While convenient, there’s also an uglier side. For instance, when it comes to content marketing, many marketers spend 80% of their time crafting the perfect piece of content, while only 20% of their time distributing it.

converse logo

How Converse uses social media: Facebook, Pinterest, Google+, Vine, Instagram and Twitter

Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.

This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.

Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.

However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.


Six ways to avoid being smothered by die-hard compers

Like Us! Please! Like us!

Competitions have become a regular feature in social media campaigns.

They are common on Facebook and Twitter, starting to get a look in on Google+ and are a regular offering on the altar of blogger outreach.

There is a whole community of digitally savvy “compers” who spend hours each day tracking down the latest competitions. Their logic is sound: if you enter enough random draws then you will eventually win.

Once the comper community knows a brand or blog runs regular competitions they’ll keep a close watch for the next one.

Community sites like Loquax or even MoneySavingExpert allow compers to surface and share other competitions too.


First look at Google+ Communities: the importance for brands, search and PR

You've got to give it to Google. When it launched Google+ over a year ago, it said it was the real deal. Something the company was going to really invest in. And that's certainly been the case.

Whether or not you share my enthusiasm about the potential of Google Hangouts, the importance of Google+ for SEO or the impact of AuthorRank on thought leadership, you'll likely be intrigued by Google's latest new feature coming to a Google+ page near you soon.

I am, of course, talking about Google+ Communities, which launched late last week.


SXSW video: Rethinking the community model

Yesterday at SXSW, we launched the first of our digital vision reports: Native American Lessons for Community Building by Allison Saur. 

We had a chance to speak to Allison about her work, what she learned at SXSW this year and how she will apply it to the next part of of research.


Q&A: DJ Waldow on community building

Community is a word used all too often in the social marketing world, but what does it mean exactly?

What are the different kinds of community that companies are building or assisting online, and how do they contribute to business goals?

We discuss the answers with DJ Waldow, the author of Econsultancy's new series of reports on the topic.

The first report, Starting a Community, is available now to Bronze members and above.

1 comment

The golden rules of community management

online-communityOne of the key benefits of social media is the ability to create dynamic, long lasting relationships with customers. Creating a useful community can really add value to a brand or product and greatly increase return business.

If you have a community that’s both inviting and interesting to a customer then you’ll develop a stronger bond with them and have the opportunity to reduce sales cycles.

However, in order to benefit from this you’ll need to implement some solid management strategy. 

The internet is littered with empty forums and half-formed Ning groups, so here are a few universal rules that will help you grow a successful, useful online community whether it’s for a blog, forum or dedicated network:


UK brands could do more to engage with users: study

Just 34% of brands feature a community on their website, while less than one in five advertise their social media presence prominently on their homepages, according to a new study. 

The Engaged Web Study (registration required) by Episerver finds that many brands are not making the most of online opportunities to engage customers and visitors. 

The report looked at ten companies from eight vertical sectors: Telecoms, Charity, Retail, Sport, Travel, Public Sector, Finance and Utilities, and then scored them against a range of engagement criteria. 

Here are some highlights from the report... 


Free your blog comments from SEO and improve your SEO

This post is intended to be a whirlwind of the three main competing comment communities; Intense Debate, Disqus and the newly rebranded ECHO.

I know from experience people, still, always want to talk SEO when we start to talk comments so let’s tackle that head on...


Five simple tips for building, managing and monetising online communities

It's no surprise that social media sites continue to thrive. However, as Andrew Seel explained at Econsultancy's breakfast briefing this week, successfully building an online community entails more than just having a presence on such sites. Rather, it's about encouraging active engagement and collaboration with the brand to provide mutual value for the company and the customer alike.

Here, we explore some of the key points from Andrew's presentation ...